According to the National Retail Federation, over 56% of adults will purchase gift cards or gift certificates in 2007, making the cards one of the most popular gifts this season. $26.3 billion will be spent on gift cards in 2007, an increase of 6% from 2006.

For those hard-to-buy-for family members or loved ones, gift cards offer a convenient alternative for gift giving. Although gift cards may not be particularly personal, some merchants are allowing buyers to include personalized messages, special photographs or personalized designs. Gone are the days of bad ties and re-gifted label-makers; gift cards provide another option for gift giving. Redeem gift cards at specific merchant’s store for face value of cards.